The Importance Of Your Domain Name

Welcome to our third blog! Stay tuned for a plethora of new content!

By Andrew Sadikov

May 15th, 2019

As the Chief Operating Officer and Senior Web Developer at EveryDayEspo I know that there are certain things about your company that you just must get right. The first and foremost would of course be your company name. Can you remember what that was like; how you spent hours pacing around the room imagining how the words will look across your business card or how the name will sound at 3am when you get that special phone call for that certain customer of yours? Maybe you were lucky and it popped straight into your head one day and you just fell in love with it. Whatever the case may be, chances are that aspect of your companies progression is complete. Now that your company is making its way down the train tracks, picking up speed with every customer you serve and every employee you hire, you realize you need a beautiful website. The statistics are almost painful, it takes a user 50 milliseconds to form an opinion about your website, the same amount of time it takes someone to form an opinion about a person they just met. This means that everything about your site must be a direct representation of what your company stands for. This is exactly why our website designers at EveryDayEspo are obsessed with making their landing pages absolutely perfect. One aspect of website design that is often either written off as “back end development” or ignored completely, is the website’s domain name. Think about it, would you prefer to buy yourself a shirt or some pants on a site called “clothing.com,” or “generic.localhost.clothingproject.h12gh45.nj.us.tech?” Seems extreme right? Well the fact of the matter is that even if you aren’t actively considering these things, your consumers are subconsciously analyzing all the little intricacies of your site, domain name included!

Note from the Author:

“You created your company so you can focus on doing exactly what you do best. So did we! Let us help you with all of your web development needs, its our calling.”

If you are choosing a domain I very much suggest you stick with .com, .net, or .org. I once owned hubris.tech, and all I ever managed to do with that domain was push tons of traffic to hubris.com and hubristech.com. People simply don’t bother trying to remember what your extension is and when they inevitably realize that the site they are browsing is not at all yours, they close out and forget about it altogether. If your company sticks to a specific area, use your state abbreviation in the name. Seeing “nj” will seriously relieve you and your potential customer who almost just ordered takeout from you and lives in LA. Vise versa, those who love to support local businesses will jump with joy when they realize you are right around the corner!

If you still aren’t sure exactly what you want your domain name to be, give us a call! After all we are the experts and we will be more than happy to assist you along you way. We offer everything from simple consultations to full blown web development and international SEO (search engine optimization). We will set you up with the perfect website so you can focus on doing what you created your company to do.

-Andrew Sadikov

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