Why Design Is Critical To Your Brand

Welcome to our second blog! Stay tuned for more blogs covering a plethora of content to come!

By Daniela Delgado

May 8th, 2019


  • Your Design Is The First Thing Customers See, & You Only Get One Chance At A First Impression.
  • A Picture Is Worth A Thousand Words, What Are You Saying With Yours?

Customers associate design quality with the quality of a company’s products/services. Branding can be an indicator of professionalism or  level of service a company may have. Visual design of your company is the interaction that you have with your client. You know when you meet someone, first impressions matter. When a potential customer sees you, what does your presence say to them? How are you dressed? How do you speak to them? What type of tone do you strike? Owners disregard the importance of design and brand presence when building businesses.  I must emphasize to you enough how critical design is to your brand. Don’t ignore the importance of putting time into your business personality. Make branding part of your daily business conversation. Business cards, brochures, logos, social media posts, ads, slogans, and more. These create a visual connection with your brand. Potential clients will associate your design with your company. Remember: “A Picture Is Worth 1,000 Words.” People aren’t reading much these days so the more you can say in a graphic or photo the better. What are you saying with your images on social media? Platforms like Instagram, Facebook, Pinterest, are almost exclusively image based these days. Make sure you are using a professional photographer and design editor for the best results.

Note from the Author:

“Hello and welcome to the second edition of the EveryDayEspo brand! My name is Dani Delgado and I’m the Design Supervisor here at EDE. I create graphic and collateral designs to form strong and long-lasting visual identities for clients”

The EveryDayEspo design team helps clients who appreciate the importance of design. EDE gives client cohesive and professional branding and design. Graphic design gets customers to understand business messaging and values at a glance. If you have any questions about how design can help your company or want a consultation, feel free to contact us! We are here to help you achieve your most iconic brand!